The metrics in The Customer Dimension, which show European retailers maintaining their performance from last year, suggest that companies have already optimised performance in key areas.
When retailers help their customers find just the item they need, they’re more likely to see them return to buy again. Chloe Rigby reports on how start-up Spoon Guru helps supermarket shoppers identify the foods that fit sometimes exacting dietary requirements.
Merchandising is an area where performance has advanced incrementally in recent years. But could the pace of change speed up? Jonathan Wright looks at the numbers.