The metrics in The Customer Dimension, which show European retailers maintaining their performance from last year, suggest that companies have already optimised performance in key areas.
When retailers help their customers find just the item they need, they’re more likely to see them return to buy again. Chloe Rigby reports on how start-up Spoon Guru helps supermarket shoppers identify the foods that fit sometimes exacting dietary requirements.
RetailX researchers took an analytical approach to find out how leading UK retailers use Facebook in practice. Fernando Santos, RetailX project manager, explains how they did it, and what they found.
With many retailers reporting that their online sales are growing 10 times faster than their store businesses, Penelope Ody looks at the key strategic changes that are suddenly high on the agenda