The RetailX Top250 Brand Index (RXBX) Report is now in its third year. Based on research conducted for the InternetRetailing Europe Top500, it focuses in on both Europe’s retail brands and consumer brands selling directly to the public.
In recent years, retailers have moved further towards putting their customers at the centre of their businesses. Strategies built around customer service and experience will help to recruit new customers to the brand. Here we round up some of the approaches taken by retailers that stand out in this Dimension