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Research Articles

Brand Engagement: Responding to changing consumers

Brand Engagement: Responding to changing consumers

28 May 2019by Jonathan Wright
Approaches to Brand Engagement vary significantly between geographies and product sectors.
Brand EngagementBrandsClothingCosmeticsCustomerEventsInterviewsJewelleryOnlineOtherProductSellingUK

Editor’s comment: IRUK Merchandising Dimension Report 2018

16 Apr 2019by Chloe Rigby
InterviewsIRUK Top500MerchandisingPeoplePerformance DimensionProductResearch

Introduction: IRUK Merchandising Dimension Report 2018

16 Apr 2019by Ian Jindal
ClothingCustomerInterviewsIRUK Top500MerchandisingPaymentProductResearchTechnologyThe Customer
Andertons Music: talking to a global audience

Andertons Music: talking to a global audience

20 Mar 2019by Chloe Rigby
Jack Cooper of Andertons Music Co tells Chloe Rigby how the family-run business talks to an audience that extends well beyond its hometown.
Brand EngagementBrandsCustomerEcommerceEventsIndustryInterviewsIRUK Top500ManagerMarketingOnlineOtherPeopleProductResearchRetailerTechnology

Introduction - IRUK Mobile & Cross Channel November 2018

06 Nov 2018by Ian Jindal
Mobile is an important tool for all retailers. More than any other device, the smartphone has empowered shoppers to buy what they want, when they want to, and have it delivered to the most convenient place.
BrandsCustomerInterviewsMobileOnlineOtherPeopleResearchTechnology

M&S: Making every encounter count

04 Dec 2017by Staff Writer
In its 2017 annual report published in June 2017, food-to-clothing retailer Marks & Spencer boldly stated, “Everything we do as a company is filtered throu

How knowing the customer has paid off for Sally

28 Jul 2017by Chloe Rigby
The team behind the upgraded website of professional hair and beauty products retailer Sally Express went to great lengths to optimise merchandising on its new s
CustomerEcommerceInterviewsMerchandisingOtherProductResearchRetailerSellingTechnologyThe CustomerUK
Sally Express: sales by design

Sally Express: sales by design

24 Mar 2017by Chloe Rigby
By understanding how customers want to navigate sallyexpress.com, the team behind it has designed its merchandising to work for the people who use the website
ConsultancyCustomerDataEcommerceInterviewsMarketingMerchandisingOtherPeopleProductResearchSupplierTechnologyThe CustomerUK
Bol.com: using social media to reach out to customers

Bol.com: using social media to reach out to customers

10 Oct 2016by Chloe Rigby
Dutch retailer Bol.com gets close to customers in the Netherlands and Belgium through a highly active roster of social media accounts that operate alongside it
12 approaches that work: Part 2

12 approaches that work: Part 2

20 Apr 2016by Emily Costjgan
7. Offer a serviceProviding something that is essential to customers so that they keep coming back can be a winning formula. That’s easy for those with unique product

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