What’s behind innovations such as the Amazon Pay technology that lets customers pay with their Amazon account on the web, in stores and with Alexa? Customer obsession. It’s Amazon’s number one operating principle. Giulio Montemagno, General Manager of Europe, explains how it’s applied across decision-making at Amazon Pay.
Explaining to the customer just how products are relevant to them and will meet their needs helps them to buy with confidence. That’s key to merchandising in a digital world. Chloe Rigby collects 12 practical approaches that Top500 retailers are taking in this area.
Retailers that take the time to strike up conversations with existing and potential customers stand out in the IRUK Top500 Brand Engagement Dimension. By providing information or inspiration that’s of real value to shoppers, these traders make a sale a little more likely. Here, Chloe Rigby rounds up 12 highly practical approaches that leading retailers are taking as they find new ways to open conversations with customers