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Research Articles

Search & Checkout: From search to checkout

31 Oct 2019by Martin Shaw
RetailX research explores how easily shoppers can move from finding a product to making a purchase
ClothingCosmeticsCustomerDataFashion accessoriesFocusGroceryGrowth 2000HealthJewelleryMobileOnlineOpinionOtherPaymentPeopleProductReady-made foodResearchSellingThe Customer

Brand Engagement

20 Dec 2018by Jonathan Wright
Shoppers pay attention when others recommend products or services. Which retailers make the most of such consumer interactions?
AUBrand EngagementClothingConsumer electronicsCustomerDeliveryIndustryOnlineOpinionOtherProductResearchSellingSports and outdoor equipment

Multichannel metrics

27 Jun 2017by Chloe Rigby
Jonathan Wright outlines some of the key learnings from new research conducted by AmpersandCompiled by one of our Knowledge Partners, Ampersand’s annual Mul
Zara: fastest for fashion

Zara: fastest for fashion

12 Jun 2017by Chloe Rigby
Spanish-owned fashion retailer Zara’s Ronline presence is impressive, with its website being one of the fastest around and its app one of the best designed – t
Amazon: showcasing the range

Amazon: showcasing the range

01 Aug 2016by Chloe Rigby
AMAZON’S CHALLENGE IS to showcase a range that includes millions of products through the limited screen dimensions of a desktop or, even smaller, a mobile phone

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