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Research Articles

Preparing for Brexit

Preparing for Brexit

11 Nov 2019by Chloe Rigby
What Brexit means may still be uncertain – but it is already having an effect on cross-border trade writes Chloe Rigby.
BrandsConferenceDeliveryEcommerceEUEuropeInternationalOnlineOtherPaymentPeakSellingUK

Tempting subscriber perks from a house of chocolate

28 Jul 2017by Chloe Rigby
Beautiful pages and an overall sophisticated feel are the winning ingredients helping Hotel Chocolat to tempt customers into buying through its new website, desi
Man and machine – in perfect harmony?

Man and machine – in perfect harmony?

15 Jun 2017by Chloe Rigby
The fulfilment sector is becoming increasingly automated. Yet the future isn’t just about robots and automated systems. There are human factors to consider when
Sainsbury’s: speed and flexibility

Sainsbury’s: speed and flexibility

05 Dec 2016by Chloe Rigby
Sainsbury’s SUCCESSFUL MULTICHANNEL of enabling shoppers to buy whenever, however and wherever they want applies to its delivery, collection and returns servic
Case Studies: Amazon: Prime mover

Case Studies: Amazon: Prime mover

20 Apr 2016by Chloe Rigby
Amazon has become the yardstick by which other ecommerce and multichannel retailers measure themselves. It has largely delivered on its mission of becoming the “most cus
AnnualBrand EngagementCustomerDeliveryEcommerceGroceryOtherPeakPeopleSubscriptionUK

Lead interview: Debenhams: the functional and emotional engagement journey

20 Apr 2016by Chloe Rigby
Brand engagement is key to Debenhams’  mission of expanding ecommerce to 30% of all sales, from 14% in 2015. Some 40% of those internet sales were via mobile, with conver
12 approaches that work: Part 1

12 approaches that work: Part 1

20 Apr 2016by Chloe Rigby
Building brand engagement takes more than just well-targeted advertising or personalised promotions. Techniques that build trust are key, advises Penelope Ody.

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