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Research Articles

The European appeal of brands

11 Nov 2019by Martin Shaw

Leading brands make up just over a fifth of the Top500 index, yet they have a reach that retailers cannot match.

Search & Checkout: From search to checkout

31 Oct 2019by Martin Shaw

RetailX research explores how easily shoppers can move from finding a product to making a purchase

Clothing Cosmetics Customer Data Fashion accessories Focus Grocery Growth 2000 Health Jewellery Mobile Online Opinion Other Payment People Product Ready-made food Research Selling The Customer

Context: Strength in depth

30 Oct 2019by Chloe Rigby

Growth 2000 retailers represent the heart of a highly diverse UK retail industry, writes Chloe Rigby.

Partner Perspective: Five tips for growing your online business

30 Oct 2019by Sangeetha Narasimhan

Customer Data Delivery Ecommerce Europe Growth 2000 Mobile Online Payment People Region The Customer

Mobile & Cross-channel: Mobile challenges

28 May 2019by Jonathan Wright

A lack of real-world stores limits the cross-channel options for some leading brands, while mobile continues to grow in importance.

Brands Cosmetics Customer Delivery Homeware Jewellery Mobile Online People Physical Store Product Research Sports and outdoor equipment UK

New Research: A social evolution

17 Apr 2019by Martin Shaw

Martin Shaw, RetailX head of research, considers how IRUK Top500 retailers are changing the way they use merchandising tools on their websites.

Brands Ecommerce IRUK Top500 Merchandising Mobile Other People Product Research Retailer Social Commerce

Emerging Practice: Get it right for customers however specific their needs

17 Apr 2019by Chloe Rigby

When retailers help their customers find just the item they need, they’re more likely to see them return to buy again. Chloe Rigby reports on how start-up Spoon Guru helps supermarket shoppers identify the foods that fit sometimes exacting dietary requirements.

Brands Customer Data Delivery Health Industry Merchandising Mobile Online Other People Product Research Retailer Technology The Customer UK

12 approaches to merchandising

17 Apr 2019by Chloe Rigby

Explaining to the customer just how products are relevant to them and will meet their needs helps them to buy with confidence. That’s key to merchandising in a digital world. Chloe Rigby collects 12 practical approaches that Top500 retailers are taking in this area.

Clothing Customer Ecommerce Events IRUK Top500 Manager Marketing Merchandising Mobile Online Other Payment People Product Research Retailer Selling Technology The Customer UK

Interview: Argos puts its shoppers in the picture

17 Apr 2019by Chloe Rigby

Mark Steel, digital director of Sainsbury’s Argos, tells Chloe Rigby how the retailer is using a full range of merchandising tools, from quality images, product videos and reviews to augmented reality, to explain its products to shoppers.