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Research Articles

Mobile & Cross-channel: Mobile challenges

Mobile & Cross-channel: Mobile challenges

28 May 2019by Jonathan Wright
A lack of real-world stores limits the cross-channel options for some leading brands, while mobile continues to grow in importance.
BrandsCosmeticsCustomerDeliveryHomewareJewelleryMobileOnlinePeoplePhysical StoreProductResearchSports and outdoor equipmentUK
New Research: A social evolution

New Research: A social evolution

17 Apr 2019by Martin Shaw
Martin Shaw, RetailX head of research, considers how IRUK Top500 retailers are changing the way they use merchandising tools on their websites.
BrandsEcommerceIRUK Top500MerchandisingMobileOtherPeopleProductResearchRetailerSocial Commerce
Emerging Practice: Get it right for customers however specific their needs

Emerging Practice: Get it right for customers however specific their needs

17 Apr 2019by Chloe Rigby
When retailers help their customers find just the item they need, they’re more likely to see them return to buy again. Chloe Rigby reports on how start-up Spoon Guru helps supermarket shoppers identify the foods that fit sometimes exacting dietary requirements.
BrandsCustomerDataDeliveryHealthIndustryMerchandisingMobileOnlineOtherPeopleProductResearchRetailerTechnologyThe CustomerUK
12 approaches to merchandising

12 approaches to merchandising

17 Apr 2019by Chloe Rigby
Explaining to the customer just how products are relevant to them and will meet their needs helps them to buy with confidence. That’s key to merchandising in a digital world. Chloe Rigby collects 12 practical approaches that Top500 retailers are taking in this area.
ClothingCustomerEcommerceEventsIRUK Top500ManagerMarketingMerchandisingMobileOnlineOtherPaymentPeopleProductResearchRetailerSellingTechnologyThe CustomerUK
Interview: Argos puts its shoppers in the picture

Interview: Argos puts its shoppers in the picture

17 Apr 2019by Chloe Rigby
Mark Steel, digital director of Sainsbury’s Argos, tells Chloe Rigby how the retailer is using a full range of merchandising tools, from quality images, product videos and reviews to augmented reality, to explain its products to shoppers.
BrandsClothingCustomerDepartment StoreFocusIRUK Top500MerchandisingMobileOnlineOtherPeoplePerformance DimensionProductResearchRetailerSoftwareTechnologyThe CustomerUK

Case Study: Next: makes it simple to shop the range from a mobile phone

17 Apr 2019by Chloe Rigby
BrandsClothingCustomerDataIRUK Top500MobileOtherPeopleProductResearchRetailerThe Customer

Editor’s comment: IRUK Merchandising Dimension Report 2018

16 Apr 2019by Chloe Rigby
InterviewsIRUK Top500MerchandisingPeoplePerformance DimensionProductResearch
Strategic Overview: Standing out in a crowded marketplace

Strategic Overview: Standing out in a crowded marketplace

16 Apr 2019by Chloe Rigby
Retailers are finding new ways and interesting ways to tell shoppers what their products are like. But the basics still remain important, writes Chloe Rigby
BrandsCosmeticsCustomerDataDeliveryEcommerceIRUK Top500MarketingMerchandisingMobileOnlineOtherPeopleProductResearchRetailerSoftwareTechnologyThe CustomerUK

Conclusion: IREU Mobile & Cross-channel Report 2019

08 Apr 2019by Jonathan Wright
EcommerceMobilePeopleRetailerThemeUK

Context: Smoothing the customer journey

08 Apr 2019by Penelope Ody
While mobile has become the preferred ordering device for many shoppers, real-world stores still dominate the market across Europe. Penelope Ody looks at why cross-channel integration is now a priority.
CustomerDeliveryEuropeMobileOnlinePaymentPeopleRegionResearchRetailerThe CustomerUK

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