The RetailX Top250 Brand Index (RXBX) Report is now in its third year. Based on research conducted for the InternetRetailing Europe Top500, it focuses in on both Europe’s retail brands and consumer brands selling directly to the public.
While mobile has become the preferred ordering device for many shoppers, real-world stores still dominate the market across Europe. Penelope Ody looks at why cross-channel integration is now a priority.
Those retailers that offer sophisticated services today are best placed to offer the kinds of innovative services that will be mainstream in the future. Jonathan Wright considers what the numbers tell us about how IREU Top500 retailers are doing here.