The RetailX Top250 Brand Index (RXBX) Report is now in its third year. Based on research conducted for the InternetRetailing Europe Top500, it focuses in on both Europe’s retail brands and consumer brands selling directly to the public.
Reaching out to customers is more important than ever, but there’s evidence customers are aware of issues around personal data. Jonathan Wright considers what the numbers say about how retailers are dealing with tensions here.
Once upon a time, retailers knew little about their customers beyond basic customer profiling. No longer. Today, retailers that engage with customers gain loyalty alongside valuable, actionable insights