The RetailX Top250 Brand Index (RXBX) Report is now in its third year. Based on research conducted for the InternetRetailing Europe Top500, it focuses in on both Europe’s retail brands and consumer brands selling directly to the public.
Mark Steel, digital director of Sainsbury’s Argos, tells Chloe Rigby how the retailer is using a full range of merchandising tools, from quality images, product videos and reviews to augmented reality, to explain its products to shoppers.
Building memorable and consistent customer experiences is tough. RetailX research reveals that retailers often perform strongly here, yet there’s plenty of room for improvement too. Jonathan Wright looks at the numbers.