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Research Articles

Strategy & Innovation: Fine-tuned retail strategies

Strategy & Innovation: Fine-tuned retail strategies

28 May 2019by Jonathan Wright
Research suggests that brands are testing new approaches, but moving on quickly if they don’t see sufficient performance gains.
BrandsConsumer electronicsCosmeticsCustomerDeliveryFashion accessoriesFocusJewelleryMobilePerformance DimensionProductRegionResearchRetailerRXBXSellingSports and outdoor equipmentStrategy and InnovationThe Customer
Case Study: Schuh

Case Study: Schuh

05 Feb 2019by Chloe Rigby
CustomerDataDeliveryEcommerceLocationMobileOnlineRetailerSellingStrategy and Innovation
Strategy And Innovation

Strategy And Innovation

30 Jan 2019by Chloe Rigby
Leaders in this field offer joined-up services, from start to finish of the shopping journey
CustomerDeliveryHealthIRUK Top500MerchandisingMobileOnlineOtherProductResearchRetailerSellingStrategy and InnovationThe Customer

Conclusion

21 Sep 2018by Chloe Rigby
It’s now more than four years since InternetRetailing first started tracking retail strategies and performance in the IRUK Top500....
EcommerceIRUK Top500MobileOnlinePaymentResearchRetailerStrategy and InnovationTechnologyUK
From Delivery To Mobile: Retail Strategies Put To The Test

From Delivery To Mobile: Retail Strategies Put To The Test

19 Sep 2018by Martin Shaw
CustomerDataDeliveryEcommerceFocusIRUK Top500MobileOnlinePeoplePerformance DimensionPhysical StoreProductResearchRetailerSellingStrategy and InnovationThe Customer

Wiggle and Chain Reaction Cycles: iteration and international growth

08 Jun 2018by Christian Annesley
Cycle-run-swim retailer Wiggle and its sister biking business, Chain Reaction Cycles, generate more than half of sales from outside the UK. Head of digital marketing Geoff Bull talked in detail at IRX 2018 about the work that takes. Christian Annesley reports on a fascinating presentation
IREU Top500ireustrategyStrategy and Innovation

Speaking to design issues

08 Jun 2018by Jonathan Wright
Voice commerce is here. With its arrival, we need to talk not just about a new channel, but new retail models too, says Daniel Harris of experience design consultancy cxpartners. Jonathan Wright reports
IREU Top500ireustrategyStrategy and Innovation

Challenging times ahead

08 Jun 2018by Penelope Clive
Planning for post Brexit cross-border trade, increased use of mobile and looming problems in the logistics sector are among key strategic issues facing European retailers. How are leading retailers coping? Penelope Ody reports
IREU Top500ireustrategyStrategy and Innovation

12 strategies to stay ahead

08 Jun 2018by Christian Annesley
The detail of international expansion always has to be worked on, for every one of the European Economic Area’s leading retailers (plus Switzerland). Offers and approaches that work in one country can be transplanted to another – but will need refining to be effective.
IREU Top500ireustrategyStrategy and Innovation

Zara: augmenting its retail reality

08 Jun 2018by Jonathan Wright
The Spanish fast fashion retailer Zara is at the forefront of innovation right now, using pop-ups and prototypes to test its plans. For example, it recently launched an augmented reality (AR) add-on to its app that allows shoppers to see the clothes they are perusing ‘come to life’.
IREU Top500 Strategy and Innovation Report: 2018ireustrategyStrategy and Innovation

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