Shoppers in the Nordic countries who buy from foreign sites are most likely to buy from a UK retailer, according to new research.
A study from Nordic logistics company PostNord questioned 5,000 people from across Sweden, Denmark, Norway and Finland and found that one in three of the region’s 15m online shoppers ordered goods from foreign commerce sites in 2013. That equates to a spend a collective £1.6bn (SEK 19bn). Of those shoppers, 49% bought from the UK, 34% from the US and 27% from Germany.
“The robust growth of recent years indicates that the Nordic ecommerce market is playing an increasingly important role both to consumers and businesses,” said Karin Falkentoft, managing director, Direct Link Worldwide, part of the PostNord group. “Nordic people are generally up for trying out new things and so often make a good test market when a business wants to expand internationally.”
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