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IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

Hugo Boss

Hugo Boss AG is a German luxury fashion, It is named after its founder Hugo Boss (1885 to 1948). In 1924, Hugo Boss started his clothing company in Metzingen, a small town south of Stuttgart, where it is still based.


Products are manufactured in a variety of locations, including the company’s own production sites in: Metzingen, Germany; Morrovalle, Italy; Radom, Poland; Izmir, Turkey; Kuala Lumpur, Malaysia; and Cleveland, United States. There are two core brands, Boss and Hugo.

The ranges are Boss Black, which includes modern classic clothing in both menswear (1970) and womenswear (2000). Boss Black has the widest variety of products and is the most widely distributed Boss range.

Boss Orange, which includes originally quirky styling with bohemian influences in both menswear (1999) and womenswear (2005). This line was relaunched in 2010 as denim based casual wear.

Boss Selection, which includes only high priced menswear (2003) aimed at a mature market with an emphasis on English tailoring styles.

Boss Green, which was previously known as Boss Sport, includes golf-style active clothing in both menswear (2003) and womenswear (2010).

Hugo, which includes fashion forward styling with a European look in both meanswear (1993) and womenswear (1998).

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