JYSK is an international retail chain that sells 'everything for the home', and which is owned by the original founder, Lars Larsen, who is known throughout Denmark as the country's leading merchant who always has 'a great offer'.
In 1979, when he opened his first store in Denmark in Denmark's second largest city of Aarhus - where, incidentally, it is still located - Larsen had great ambitions, though he never imagined how quickly his business would grow. Larsen went on to open several successful JYSK SengetÃ¸jslager (the original store name until 2001) locations throughout Denmark, and in 1984 he opened his first store beyond the country's borders, in neighbouring Germany.
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