PC World is one of the United Kingdom's largest retail chains of mass-market computers superstores. Established in 1991, it became part of Dixons Retail plc since 1993.
In May 2014 a merger was announced between Dixons Retail and Carphone Warehouse putting the PC World fascia under the new company Dixons Carphone.
The brand trades asÂ PC City in Italy.
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