Sports Direct (or SportsDirect.com) is a major multichannel retailer of sports equipment. The company owns a number of brands including the sports brands Dunlop, Slazenger, Everlast and Lonsdale, and the fashion brands Firetrap, Fullcircle and Golddigga, among others.
Sports Direct plc is the parent company of a number of other retailers. USC, Cruise, Field & Trek and Yeomans Outdoor are part of the Sports Direct group.
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