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IRUK Top500 Strategy and Innovation Report: 2018

IRUK Top500 Strategy and Innovation Report: 2018

Stride Rite

Stride Rite
Stride Rite
The Stride Rite Corporation is a marketer of children's footwear in the United States and is a major marketer of athletic and casual footwear for children and adults. In addition to the Stride Rite brand, the company markets footwear under the following owned or licensed brands: Keds, Grasshoppers, Robeez, Saucony, Sperry Top-Sider, and Jessica Simpson Kids.

The Company is a wholesaler of footwear, selling in department stores, independent shoe stores, value retailers, and specialty stores. They market products in countries outside the United States and Canada through independent distributors and licensees. Stride Rite also has company-owned children's booteries that carry children's Stride Rite and other company owned children's brands. The Company imports most of its products from independent resources in the Far East which manufacture footwear according to each brand's specifications and quality standards.

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