In today’s InternetRetailing newsletter, we’re looking to new horizons, whether that’s AO.com’s planned expansion into Europe, following today’s news that it is to float on the London Stock Exchange, or whether it’s the new view for pound shops as the sector starts to move online.
On Monday we’re interviewing Philip Smith of Trusted Shops live on Twitter ahead of his session ‘Overcoming The Three Main Stumbling Blocks When Crossing Borders‘ at IRX in March. If you have any questions for Philip on the Views of localisation and international expansion, please email us at firstname.lastname@example.org or tweet them to @etail using #AskPhillipSmith.
Our preview of IRX 2014 takes a look at the Digital Sales and Marketing Conference, while today’s guest comment is from Kestrel Lemen of Bronto Software and considers how retailers can understand the path to purchase in the light of changing consumer behaviour.
Today we also report on retailers including John Lewis, Marks & Spencer, House of Fraser and Amazon.
On February 26, we’ll be joined by Azzam Sheikh, SEO and social media manager of National Tyres and Autocare, and Nils Michaelis, marketing analyst at Trustpilot, to explain how National Tyres and Autocare used online reviews to engage their customers, increasing conversions by 8.7%, in a webinar, Utilise online reviews to increase your conversions. The event starts at 11am. Find out more here
We’re now gearing up for Internet Retailing Expo 2014 (IRX 2014) in Birmingham. The event will be held on March 26 and 27 at the NEC in Birmingham, where there’ll be an array of conference streams, workshops and a wide range of exhibitors showing off the latest cutting edge technologies. Watch the Internet Retailing website for the latest news on speakers and exhibitors, while registrations are open on the IRX 2014 website.
Catch-up on IRC 2013
If you missed an Internet Retailing Conference 2013 presentation that you’d like to catch up on, you can do so now through the post-event website. Visitors to www.internetretailingconference.com can access all the presentations that we’ve been given permission to share with our audiences.