Download the Italy 2020 Ecommerce Country Report for a full in-depth analysis of a B2C ecommerce market that has lagged behind others in Northern Europe. The report includes studies into connectivity, digital readiness and device usage.
Within the context of European ecommerce, Italy is the third largest economy in the European Union, however Italian consumers prefer to shop in person and just 79% of consumers have access to the internet. Nevertheless, the growth in ecommerce in the country over recent years suggests a market where there are opportunities for retailers to enter the market. In 2019 alone, ecommerce grew by 15%.
The Italy 2020 Ecommerce Country Report also assesses the Covid-19 pandemic that took a terrible human toll in Italy. We discover that many older Italian consumers overcame their suspicions of technology to shop online for the first time during the country’s long lockdown.
Before entering the Italian market, it is essential that retailers and brands understand its unique qualities - Italian shoppers expect websites in Italian, specific payment options, notably PayPal, and they will want distinctive offerings to tempt them away from famously stylish Italian brands and such established players as Amazon’s Italian site. Moreover, companies operating in the Italian market need to tackle specific logistics problems and build rapport with older customers who are new to the world of ecommerce.
Read the Italy 2020 Ecommerce Country Report for more information on this demanding market and we will equip you with the knowledge you need to rise to the challenge.