France 2020: Ecommerce Country Report

View the 2021 report

Download the France 2020 Ecommerce Country Report for a detailed analysis of one of Europe’s largest and most prominent B2C ecommerce markets.

France represents one of the most sophisticated ecommerce markets in the world. It is a priority for ecommerce and multichannel retailers, and for brands expanding into and within Europe. As an outward looking, diverse country, which is not only central to the European Union, but is also skyrocketing in online sales – why wouldn’t you be interested in the best ways to sell in France?

Read our report to find out more about French consumers’ expectations and behaviour towards internet usage, marketplaces, and payment preferences. In addition to this, we provide privileged insight into ecommerce activity, since the coronavirus outbreak, so retailers can clearly track how they might be affected.

We also explore the country-specific challenges for retailers and brands that want to reach French consumers. Alongside this wealth of knowledge, our readers are provided with highly detailed graphs, illustrations and statistics to help navigate the complexities of the French marketplace.

So…How will this distinct market evolve? Are French consumers more aware of security and data issues than consumers elsewhere in Europe? How has the Covid-19 epidemic affected French retailers and brands?

Download the France 2020 Ecommerce Country Report now to find out all this and more!

Download here

The full report includes:

Overview of the French B2C retail market
Q&A: Marc Lolivier, Fevad
Partner perspective: Asendia
Digital market: the key numbers
Ecommerce overview: a growing market
The French consumer: security and data
Coronavirus tracker: the numbers that show how the pandemic has affected the French market
Case studies: ecommerce marketplaces and fulfilment
More than 28 detailed graphs and charts including: