Download our Russia 2020: Ecommerce Country Report for an authoritative and detailed analysis of the state of ecommerce in Europe’s biggest country.
With the 11th largest economy in the world, as well as a predicted B2C revenues of $33.20bn in 2020, it is clear that Russia’s ecommerce market is on the up. This is partly due to the expanding reach of the web across a burgeoning young, increasingly affluent Russian middle class. The coronavirus pandemic has, of course, also accelerated online growth - with more and more Russian consumers discovering the benefits of online retail.
The report also includes studies into Russia’s delivery and postal system, which we discover has not quite reached the same level of maturity as the country’s digital economy. In fact, the majority of online stores said communication and problems with personal accounts were the main issues with logistics companies in Russia.
We also take a closer look at the repercussions of Covid-19 on Russia’s ecommerce industry; discovering that 39% of Russian consumers found new food stores and supermarkets online during the isolation period.
Retailers and brands joining the Russian market also need to be aware of what consumers expect, including preferred payment methods, delivery standards and much more.
Read the full report to discover: