M-Retailing meets Ken Platt, head of e-commerce at Barratt’s shoes at the company’s flagship store on London’s Oxford Street to talk about the retailer’s apps launch and how it fits in to its overall e-commerce strategy. We also talk to Mark Collin, UK VP at Infogain, the technology company behind the app about its work with Barratt’s and the wider role of mobile in e-commerce
