The RetailX Top250 Brand Index (RXBX) Report is now in its third year. Based on research conducted for the InternetRetailing Europe Top500, it focuses in on both Europe’s retail brands and consumer brands selling directly to the public.
You can thank mobile for finally killing off the linear customer purchasing journey. Thanks largely to smartphones, consumers now behave like pinballs bouncing between devices and channels multiple times on their path to conversion. Rob Massa has the story
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