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Internet Retailing
Rob Massa

Rob Massa

GM EMEA

Interests
Marketing, People, Product, Selling, Strategy, Technology

Recent Articles

GUEST COMMENT Are you mobile enough to track your customers across channels?

GUEST COMMENT Are you mobile enough to track your customers across channels?

You can thank mobile for finally killing off the linear customer purchasing journey. Thanks largely to smartphones, consumers now behave like pinballs bouncing between devices and channels multiple times on their path to conversion. Rob Massa has the story

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