Black Friday can be a chaotic period for retailers. Considered to be one of the busiest shopping days of the year, it’s hugely profitable for many brands. Despite the event originally being an American phenomenon, Black Friday has now established itself on the radar of every UK retailer. According to a recent survey, it was estimated that British shoppers spent £810 million in 2017.
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.