by Rob Thurner, managing partner, Burn the SkyMobile score: 12/25First impressions 2/5When opening the site on my iPhone I can’t help but feel the site is somewhat dated – it certainly falls short on both visual appeal and excitement.
House of Fraser Review – Mobile score 17/25First Impressions 3/5House of Fraser’s mobile site is certainly not the most visually exciting retail site out there, but it’s very intuitive for touch screen users - who are clearly the majority of today’s mobile shoppers. Page load times are noticeably fast, even on 3G, which will surely to be rewarded with improved conversion rates. I really rate the double tap feature to zoom images … particularly important when you’re in-store
Mobile score 15/25First Impressions 4/5M&S must be credited as one of the first major retailers to pioneer mobile. But the world of mobile moves fast, and every retailer worth its salt has now developed a mobile proposition. So how does its new mobile site, which launched in February, measure up? First impressions on my iPhone are positive. The homepage is simple and inviting. Image quality is excellent, which captured my attention and encouraged me to click to l
MOBILE SITE REVIEW – MORRISONS’ SCORE 5/25First impressions (2/5)Based on the time I spend getting to grips with their mobile site, I’d say Morrisons has a mountain to climb. It’s no surprise to see the second search return, a news piece titled ”Struggling Morrisons linked to private equity buyout”. Morrisons’ low price positioning stands out, throughout the site: “These aren’t offers, they’re our new everyday prices”. Bold “DEALS” shout out from most product lines. S
MOBILE – SCORE 15/25First Impressions [3/5]J. Crew , the American fashion house with 333 outlets across the US, annual turnover of $1. 7 billion and a customer base including Michelle Obama, has just opened in London. Describing itself as “Home to our women’s, men’s and kid’s collections, a curated selection of our favourite labels and a team of Very Personal Stylists”, J. Crew launches with 3 stores - in Regent Street, Brompton Cross and “Lamb’s” (Lam
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