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Roland Van Breukelen

Roland Van Breukelen


Recent Articles

GUEST COMMENT Get more in the cart: how to make shoppers click buy

GUEST COMMENT Get more in the cart: how to make shoppers click buy

It’s rare that a shopper will grab clothes, try them on and change their mind at the check out till of a brick-and-mortar store. But online, the e-commerce world frequently has to deal with this as a matter of fact occurrence. It doesn’t matter if you’re Amazon or two-person business, the fact remains that people will often put products in their carts only to abandon them without remorse. Selling today seems to be more complicated than ever, especially in the UK, where sales have suffered the
GUEST COMMENT Driving value from the GDPR: trust and integrity

GUEST COMMENT Driving value from the GDPR: trust and integrity

In our previous article, we explored one of the key themes to emerge during the SAP Customer Experience’s Consumer Insights & GDPR Readiness road show – the opportunity for businesses to drive value from the GDPR. One of the ways they can do this is by using data to deliver hyper-personalised customer experiences and drive greater customer loyalty.
GUEST COMMENT Driving value from the GDPR: personalisation and loyalty

GUEST COMMENT Driving value from the GDPR: personalisation and loyalty

The all-new General Data Protection Regulation (GDPR) is finally upon us. In the run-up to GDPR deadline day in May 2018, it was fair to say there was a degree of ambivalence about what the new data protection regulation would really mean for businesses. Certainly, it prompted all businesses to re-frame their relationship with consumer data – but this is no bad thing. If anything, we believe businesses have a big opportunity in this post-GDPR landscape: the chance to really start maximising the

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