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RX Europe Growth 3000: Libris case study

The RetailX Europe Growth 3000 report focuses closely on growth and the four drivers of growth: more traffic, the shift to mobile shopping, easy and convenient delivery, and making it easier to pay. We cover retailers and brands selling to customers in the 31 countries of the EEA plus Switzerland and the UK. 

Digital Editor, Scarlette Isaac, zooms in on Growth 3000 retailer, Libris, and how its website is helping visitors find the right book.

The roots of independent bookshop Libris go back to 1991, when the Librăria St.O.Iosif opened in Brasov, Romania. On its blog, the retailer says it grew alongside the foundation of the free book market in Romania. From the start it worked to develop partnerships with some of the biggest publishing names in the country and abroad. Today it still sells books and music both through its stores and online. Its online business launched in 2009, and today has a range of more than 340,000 book and music titles. 

Readers looking for a book on the site can navigate via a range of categories – including by publishing house – and through search. Viewers can see a preview of the book, and find out what others thought through reviews and star ratings. Once found, they can save books for purchase another time. The site also recommends alternative books that other people liked, and has a range of foreign language titles. has a loyalty club and offers free express delivery across the country when shoppers spend more than 90 lei. It has a relatively generous 30 day returns policy. Shoppers can also sign up for its newsletter from the home page in return for 10% discount. The website also features links to social media channels. Its Facebook page has more than 200k followers for content that includes book reviews and information about events, while its YouTube channel has more than 900 subscribers to content that includes interviews – recently with Ken Follett – as well as playlists and promotional videos. The site also links to the bookshop’s blog, which, again, is used to review and promote books. Libris supports a range of cultural events, including the LibFest book festival, that are highlighted on the website. 

Delivery and payment information is made clear throughout the Libris site, while discounts and special offers are also flagged up.

This feature first appeared in the Europe Growth 3000 report. For further insight into how retailers across Europe are enhancing their performance – download the full report here

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