This year’s RetailX Brand Index 2020 is now available online – and features twice as many brands as last year.
The annual listing, this year published in association with Tealium, names the leading brands that sell across Europe, ranked on both size and performance across the six RetailX performance dimensions: Strategy & Innovation, The Customer, Operations & Logistics, Merchandising, Brand Engagement, Operations & Logistics and Mobile & Cross-channel. This year it has expanded to 500 brands from 250 last year.
RetailX editor-in-chief Ian Jindal said: “This year the number of European brands included in this index has doubled to 500. That now seems a fortuitous move, for although it was planned ahead of Covid-19, it now comes at a time when shoppers across Europe are turning online to buy.
“Many who always previously opted to buy only in shops have now tried buying online, sometimes for the first time, while others who bought online only from time to time are now doing so more regularly. That early taste of ecommerce buying is likely to result in an increased appetite to shop over the internet in the future, since it’s now likely that socially-distanced shops will quite simply have room for fewer visitors in the future. And when going to shops is slightly more difficult, shoppers may find it is that bit easier to shop online. Brands that have already embraced selling direct and across sales channels are now well-placed as digital commerce expands faster and sooner than expected and can now expect to be expanding their operations fast.”
A series of case studies analyses how brands from Adidas, TomTom and Maisons du Monde to Mango, Boohoo and Lego perform in practice against the six performance dimensions. The report goes on to assess the context in which this research comes – from the Covid-19 pandemic to Brexit – and to take a graphics-led approach to illustrating the research.
Image courtesy of Adidas