To help food producers and retailers affected by the lockdown speed up their adoption of digital technologies, the Carrefour Group is giving small, independent food produces and retailers free access to its new marketplace until the end of 2020.
The move will give these new retailers free access to a very wide customer base without having to spend a single Euro on marketing – and without needing to undertake any emergency development work on their own websites.
In June 2020, Carrefour launched a food marketplace making products from more than 100 retailers and artisans available to the 15 million consumers in France who visit www.carrefour.fr every month. 52% of these “partner vendors” are SMEs, very small companies and start-ups.
Currently specialising in food, Carrefour’s Marketplace will gradually open up to non-food products with the Black Friday sales event scheduled for the end of November 2020.
Retailers can simply contact the Marketplace development unit, which will reply within 48 hours. Then with support from Carrefour and its technology partner Mirakl – leader in Marketplace solutions – they will be able to digitalise their business in under a week.
To become a vendor on Carrefour’s Marketplace, retailers must:
1 – be a professional vendor;
2 – sell food products (fresh produce, grocery products, world products, beverages, etc.), hygiene, care and beauty products, pet products (food and accessories) or childcare products (food, basic accessories) that meet quality requirements (meaning that they need to be sufficiently healthy and safe);
3 – be able to deliver to anywhere in France (Carrefour’s account manager will be able to assist the vendor in finding the most appropriate logistics solutions for transporting their products) and provide customer service in French;
4 – undertake to adhere to the Marketplace’s quality charter.