The coronavirus pandemic has been the digital transformation accelerant of the decade, propelling 70% of retailers to develop their digital businesses.
The COVID-19 Digital Engagement Report from Twilio, a leading cloud communications platform, is a snapshot of how businesses have addressed the complex challenges posed by this crisis and how they will continue to evolve moving forward.
It found that COVID-19 accelerated companies’ digital communications strategy by a global average of 6 years, with 5.3 years the UK average. 96% of UK enterprise decision makers believe the pandemic sped up their company’s digital transformation, and of these 66% said it did so ‘a great deal’.
Almost four in five (77%) UK respondents say that COVID-19 increased their budget for digital transformation, of which 36%, more than any other country surveyed, said that it increased ‘dramatically’. UK companies report easing of barriers such as: lack of clear strategy (37%), getting executive approval (35%), reluctance to replace legacy software (35%), and lack of time (33%).
Those accelerating their digital transformation most significantly in response to COVID-19 were tech companies (78%), followed by energy (77%), healthcare (74%), construction (71%) and retail (70%). Notably, however, the greatest acceleration in digital communications has been seen by construction businesses (8.1 years) and energy (7.2 years), while retail and e-commerce organisations report an average acceleration of 6.1 years.
Almost all (99%) of businesses surveyed agreed that digital technologies will open up a future of continued remote work. Four in five tech companies answered ‘definitely yes’ (80%), while for retail and healthcare businesses it was 69%, energy 68%, construction 65%, manufacturing and automotive 63% and professional services 62%. Finance was the least definite on this move, at 60%.
Almost all global companies (95%) are seeking new ways of engaging customers as a result of COVID-19. 92% say transforming digital communications is extremely or very critical to address current business challenges. Omnichannel communication is also taking on new importance. 92% of UK businesses say their organisation is very or somewhat likely to expand digital communication channels as the world reopens, with almost two thirds (60%) very likely. On average the UK saw 5.9 different channels increase in usage dramatically during the pandemic.
“Over the last few months, we’ve seen years-long digital transformation roadmaps compressed into days and weeks in order to adapt to the new normal as a result of COVID-19. Our customers in nearly every industry have had to identify new ways to communicate with their customers and stakeholders – from patients, to students, to shoppers, and even employees – essentially overnight,” said Glenn Weinstein, Chief Customer Officer at Twilio. “Cloud scale, speed, and agility are enabling organizations to innovate faster than ever. We believe the solutions being built today will be the standard for digital engagement in the future.”
“In the UK, we’ve observed how businesses have rapidly modernised in response to the pandemic,” said David Parry-Jones, Vice President, EMEA at Twilio. “This has affected everything from the ways in which businesses talk to their customers, to how their workplaces function. We’re seeing how digital technologies are being used to completely reimagine the business landscape. Communications technology is at the heart of this transition to a flexible remote working model for employees, and a seamless, digital customer experience for businesses at large.”