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How LaPerla is using data optimisation to create a unified customer experience and streamline ops

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LaPerla optimises data for better customer experience on all platforms (Image: LaPerla)
LaPerla optimises data for better customer experience on all platforms (Image: LaPerla)

Luxury retailer LaPerla is looking to digital transformation to benefit both customers and its bottom line, moving to a unified brand experience and streamlining global operations through better handling of its data.

 

Data optimisation specialist Clekt is partnering with the luxury retailer to refresh LaPerla’s technology stack, moving laperla.com to a new ecommerce platform to provide a rich, immersive shopping journey.

 

“Good quality operational and transactional data is a central part of our digital transformation programme, and key to making the whole company agile,” said Simon Clarke, Digital and Technology Transformation Director at La Perla. “With the increasing online retail focus around the world, our data-first approach will underpin everything we do.”

 

Heritage brand La Perla was founded in 1954. The Italian atelier is known for its signature craftsmanship, working with high quality fabrics to create lingerie, nightwear and swimwear. La Perla has customers across Europe, Asia, the middle East and America.

 

“The key difference in La Perla’s thinking is recognising the need to use data from the very beginning when engineering changes in technology, to avoid siloed activity,” says Andy Tudor, CEO of Clekt. “Being a data-driven business as opposed to data-led means La Perla is one of few retailers right on the edge of innovation.”

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