Scott Clarke

Many brick-and-mortar retailers seem to be caught on the wrong side of the digital shift, with some stuck in a dangerous cycle of diminishing foot traffic, declining comparable-store sales and increasing shop closures. However, given that some retailers, like Nike and Zara, have embraced the digital age so successfully, why have others had such difficulty?  Especially when considering that the retail industry has been the epicentre of innovation for almost two centuries.