Sears Holdings has created an umbrella brand for its multi-channel services in a bid to make it as easy as possible for both Sears and Kmart customers to discover, understand and choose from its growing range of channel options.
The new ShopYourWay banner, the company says, lets customers “conveniently experience these innovative and best-in-class, multi-channel purchase opportunities in stores and online. As more and more new multi-channel capabilities are made available, the ShopYourWay banner will help identify the many choices for Sears and Kmart customers.”
ShopYourWay incoroporates Sears.com and Kmart.com, Sears2go, Web to Store, Store to Web, 1-800-4-MY-HOME and in-store visits and includes an expanded selection of jewellery, apparel, electronics, tool, shoes and power lawn & garden equipment that will now always be available on Sears.com or Kmart.com.
“ShopYourWay revolves around the lives of our customers,” said Richard Gerstein, Sears Holdings Corporation’s senior vice president of marketing. “By letting their schedules determine the way they shop, our customers can take advantage of making purchases in-store, online, over the phone and with mobile capabilities. ShopYourWay empowers our customers to manage their lives by providing them with unique services, expanded selections and the best prices.”
“Our customers tell us they appreciate the unparalleled choice we give them in products and ways to buy,” said Jim Barr, Sears Holdings Corporation’s, president, online. “Our Web initiatives are designed to help Sears and Kmart shoppers find whatever they want, wherever and whenever they want it.”
