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Shopping centre embraces mobile social marketing with launch of its own free app

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South West UK regional shopping centre, The Mall at Cribbs Causeway has launched a free App, which gives customers instant access to the latest offers and promotions operating in the centre’s stores, and serves as a handheld directory of shops, eateries and facilities.

The app also allows customers to view upcoming events at the centre, syncing them with their own calendar so that reminders pop up on their phone ensuring they do not miss key events, such as the centre’s twice yearly Bristol Fashion Week.

The move makes it only the second UK shopping mall to offer a free app, following Westfield London at the end of last year.

Maria Crayton, Head of Marketing at The Mall at Cribbs Causeway explains: “Mobile phone apps are a prime way of connecting with our shoppers and ensuring they can make the most out of their visit to the centre. We are confident that our App, which is only the second free shopping centre App in the UK, will be a key marketing tool for The Mall moving forward.”

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