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Simon Spaull

Simon Spaull


Recent Articles

GUEST COMMENT High street’s winning playbook must include mobile gamification

GUEST COMMENT High street’s winning playbook must include mobile gamification

The past months and years have created new levels of competition on the High Street. Even mega-brands, such as Toys R Us, have been unable to adapt and have eventually disappeared, and smaller national and regional brands are following suit. Clearly, the rise of ecommerce and mcommerce, as well as a steep rise in tax rates for businesses are influencing these failures.

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