Search
Close this search box.

Siri, what impact are you going to have on retail?

This is an archived article - we have removed images and other assets but have left the text unchanged for your reference

The

Joking aside, we stand at a crossroads here. Customers will want voice interaction – we’ve wanted it ever since we saw Star Trek in the 1960s – and we want it to be intuitive and to work every time. With Siri, I don’t feel that confident.

Hopefully, being built into something that is one of the biggest diversifications in Apple’s modern history – this is perhaps the biggest shift in what it makes since the iPhone – surely Apple has some sort of Siri upgrade up its sleeve to make it work?

With that in place – and with Google and Amazon constantly upping their game too in voice control – retail is set for quite a transformation.

Read More

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on IR.net