Berlin-based mobile advertising provider Sponsormob has launched a new service aimed at converting simple impressions into prequalified leads for mobile advertisers. The new service, known as “Call-Back,” allows mobile advertisers using Sponsormob’s mobile ad platform to generate call-back requests from mobile consumers interested in a product or service offering.
According to Peter Glaeser, CEO of Sponsormob, what consistently eludes many mobile advertisers is the ability to convert raw impressions into qualified leads which advertisers can close with a greater degree of predictability. “Call-Back is the next step in the evolution of mobile advertising as it strives to target customers with more precise product and service offerings,” Glaeser says. “Sponsormob can now deploy campaigns for advertisers targeting precise demographics down to the phone carrier, content, mobile device, location, and more. With deeper marketing intelligence, our Call-Back service has the potential to yield much higher consumer engagement and drive even more leads for advertisers.”
Glaeser cites an example of a telecommunications company seeking to expand its customer base in a particular geographic region. “Our advertising platform can target customers based on location, even ones on a competing mobile telecommunications carrier,” he says. “Based on our marketing intelligence and new Call-Back service, mobile advertisers can create highly targeted ad campaigns to drive phone interactions where consumers prequalify themselves in advance. Conversion rates for Call-Back are averaging 10% for confirmed calls,” Glaeser adds.
Sponsormob’s Call-Back was designed to be simple and direct, allowing users to request a call-back from the mobile advertiser with an additional step in the click-flow. Glaeser notes that there is also a double opt-in to ensure data security and guarantee that leads are genuine. “Because prequalified phone interactions have higher sales conversion rates than traditional telemarketing campaigns, Call-Back will have an immediate impact on a mobile advertiser’s ability to grow its customer base. Industries that have proven to be most responsive to targeted, high-touch campaigns are in finance, entertainment, telecommunications, fitness, and information-based services, such as consulting,” Glaeser adds.
