On demand print clothing business Spreadshirt turned over more than €70m in its latest financial year.
The company, which trades in the UK as Spreadshirt.co.uk , saw orders grow by 12.7% and revenue by 10.4% in 2013, taking its total turnover to €71.87m. Some 3.3m products were shipped, and 15% of orders included a touch screen device at some point in the ordering process.
The company puts the growth down to platform developments following a €2m investment that include touch-optimised t-shirt design.
“We truly had a year of innovation at Spreadshirt last year and we plan to continue this in 2014,” said Philip Rooke, chief executive (pictured).
“We introduced our own t-shirt collection and saw the successful introduction of the touch-optimised t-shirt designer. As a result, 15% of our orders now start on a touch-screen device. Although we have not seen huge growth in the UK, we have big plans for the UK market next year, which is highly competitive due to the maturity of consumers and brands. We’re planning a TV advertising campaign in the summer, recruiting more people and positioning for the long term”.
The USA remains Spreadshirt’s strongest and biggest single market with 15.9% revenue growth in 2013, revenue of 28.31m Euros ($37.59m). The more established market in Europe achieved 7.2% growth, to 43.56m Euros.
In 2014, the company plans to expand to markets including Australia, Canada and Switzerland and invest €3m in its platform.
