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Stores, online, mobile: the changing balance of omnichannel

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Today there’s evidence from etail trade association the IMRG and Capgemini that mobile commerce has gone way past being a nice-to-have part of the multichannel mix. Instead, the signs are that smartphones and tablets are now the main source of retail growth in what’s fast becoming an omnichannel environment, with mobile the vital link between online and the store.

Timely then, that Tesco has now launched its own in-house designed and built £119 tablet computer, with the aim of helping the majority, rather than solely a better-off minority, to become online shoppers. That has huge implications not only for Tesco but for the retail industry as a whole. Elsewhere, there’s more evidence of changing relationships between in-store and online, with news that eBay is testing a click and collect service through Argos. We have the latest preview of our eighth annual conference, Internet Retailing Conference 2013, as well as news from Demandware, Capgemini and Oracle, and of retailer Cath Kidston. Read more in the newsletter stories below.

Our webinars

We have an upcoming webinar to let you know about. On Tuesday October 15, EPiServer considers How to win in the M-commerce world. Product manager David Bowen will guide retailers through how they can deliver the 3Ms of the mobile, multichannel and me (personalised) commerce experience, looking at how responsive design, contextual marketing and personalisation can be combined to drive sales and improve customer loyalty.

The free event takes place at 11am – register and find out more by clicking here.

More information about our webinar programme is available here.

Our events

The 8th Internet Retailing Conference will be held on October 16 in London, when keynote speakers will include Sir Stuart Rose, chairman of Ocado and Dressipi, and Laura Wade-Geary, executive director, multichannel ecommerce, Marks & Spencer. For more details, visit

Today’s stories

Ecommerce evolution at a tipping point, with mobile now behind all online growth: new analysis

Tesco launches own tablet as part of multichannel strategy designed to bring online shopping to the majority

eBay offers high street collection through Argos trial

IRC PREVIEW Interview with Joel Stevenson, managing director, UK at Wayfair

Demandware launches endless aisle technology while Oracle and Capgemini aim to streamline customer interactions

Cath Kidston marks 20th anniversary with new website

Read More

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