Harvey Nichols says it has seen a significant rise in online cross-border sales after enabling shoppers from around the world to buy through a localised experience.
The department store, ranked Top250 in IRUK Top500 research, says international shoppers now have a similar experience to those buying online from the UK after it partnered with Global-e – and that conversion rates have risen accordingly.
As a result of the partnership, the retailer can now tailor its offer for each market, with pricing supported in more than 95 currencies, and checkout localised to 21 languages, with duties and tax already calculated.
James Henry, head of multichannel operations at Harvey Nichols, said: “Providing our international shoppers with a seamless and localised shopping journey, same as for our local UK shoppers, is vital for us in order to further drive our international online sales in a sustainable manner. To support this growth strategy we were looking to implement an advanced cutting edge cross-border ecommerce solution, with an impeccable track record supporting leading global brands and delivering sustainable growth.”
He added: “One of the key factors that makes Global-e stand out is their unparalleled local market best practices and know-how, which alongside their technology and experience, has already led to a fantastic boost in our international conversion rates.”
Nir Debbi, co-founder and CRO at Global-e, said: “As more consumers worldwide become comfortable with shopping for luxury online, there is a huge potential to increase sales by opening up this opportunity to international markets. Savvy retailers such as Harvey Nichols understand that the key to capitalising on this major growth opportunity is tailoring the international online offering to local markets’ characteristics and shoppers’ preferences. It’s a real privilege to be chosen by such an iconic retailer to support their journey to ecommerce excellence and we look forward to delivering even greater international gains for Harvey Nichols in the future.”
Image: harveynichols.com screenshot/InternetRetailing Media
