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Strong ecommerce growth helps Weird Fish lift sales

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Strong ecommerce growth helped Weird Fish lift sales by 6.2% during its latest financial year.

The privately-owned fashion retailer reported ecommerce growth of 43% during its latest financial year, helping overall sales to rise by 6.2% to £13.8m. Pre-tax losses, however, grew to £210,916 from £132.256 in 2012 after the company expanded through a new store and four new concessions.

The company put its fast online growth down to investment. “Further investment was made during the year in the development of the Weird Fish ecommerce channel and this resulted in very strong growth of 43% on 2013,” said managing director John Stockton in the end-of-year report. “Our retail channel was further developed with a new store opening in Braintree and the opening of four additional concession outlets.”

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