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SubscriptionX podcast: “Transparency, visibility and communication is so important”

Image © Johanna Tyers

Gemma Mills [centre] listens to MPowder's Rebekah Brown during the Founder's Forum

The second episode of the latest SubscriptionX podcast series sees Gemma Mills, CEO & founder of Jomo Club, join the team in the booth to discuss the inspiration behind her subscription business; why events, and different seasons, are a key consideration when scaling a subscription company; and how to build a club of shoppers.

Recorded live during the RetailX Event’s Spring Festival 2024, the second episode has Mills and the team covering customer retention and the temptation to offer discounts, she explained the route they take.

“We offer discounts, but we really think transparency, visibility and communication with customers is so important in making sure that we’re doing everything we possibly can to retain them. And if we are losing customers, find out why that is and actually jump on that straight away.”

Listen to the full episode here. Learn more about Mills and JOMO Club in a speaker interview conducted in the led up to the festival.

Produced in association with Chargebee, the limited series will discuss how retailers are turning to the subscription business model; the importance of the right technology; how AI will impact creativity; and building a community through customer experience and collaboration. 

Episodes will be released each Tuesday, with future discussions on how partnerships can be beneficial in reaching new customer bases, as well as helping with growing marketing costs.

The series was recorded live at SubscriptionX in May 2024, it will return as part of the Autumn Festival 2024.

SubscriptionX II will bring together 40 like-minded subscription leaders, from across sectors, representing a wide range of job functions, who want to be kept abreast of trends and analysis in the industry.

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