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Summer boost for m-retail, benchmark indicates

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Mobile shopping continued its upward climb across August, with the latest Affiliate Window monthly benchmark showing that some of July’s downward tip has been reversed, with almost all stats for m-commerce pointing up.

According to its figures, 38.34% of traffic originated from a mobile device – up from 36.05% in July. Of this, 18.44% of traffic came from a smartphone – up from 18.10% in July – and 32.71% of sales originated from a mobile device – up from 30.68% in July. 12.34% of sales came from a smartphone – up from 11.39% in July – and Mobile Average Order Value (AOV) was £78.04 – up from £67.46 in July.

The only negative this month, is that mobile traffic conversion has slipped slightly to 3.84% in August compared to 4.06% in July.

So what does this look like in real numbers? According to Affiliate Window’s latest figures, 24,700 sales each day originated from a mobile device – that’s smartphone and tablet combined – with 9,300 of these were through a smartphone.

A staggering 450 clicks originated from a mobile device every minute and 390 sales were generated through a smartphone each hour. 25% of revenue generated for Affiliate Window’s own advertisers in August was through a mobile device.

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