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Superdrug launches new web platform and first mobile site in 50th anniversary year

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Superdrug has launched a new web platform and its first mobile site in the year that it celebrates half a century in business.

Key features of the new platform, built on hybris’ B2 Commerce Suite, include the ability to redeem points from Superdrug’s Beautycard loyalty card online as well as in store, in partial or full payment of their shopping basket.

“We’ve taken our time to develop the new website and really listened to what our customers want,” said Matt Walburn, Superdrug marketing director.

“Our aim is for there to be total synergy between visiting and one of our stores, which is why ensuring Beautycard points can be redeemed online was vital.

“In our fiftieth year as a business we’re making a real point of looking forward to the future with new store formats and ensuring we offer the very best online shopping experience.”

Other improvements include an updated search function that aims to help customers to find their favourite brands, colours or products, as well as more than 500 online-only products from brands including Love Your Skin, Rio and Make Up Revolution. Order and collect capabilities, launched in 2013, mean web-only products can be ordered online and collected in its 850 stores.

Superdrug is part of the AS Watson Group, which has more than 11,00 retail stores in 33 markets. AS Watson is part of the Hutchison Whampoa multinational, whose interests in 52 countries include ports, property, infrastructure, energy and telecoms as well as retail.

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