Four in 10 shoppers now say that one bad experience with a retail brand would stop them returning another time – while 76% of retailers say that they have to work harder than ever to keep customers, a new Klarna study has found
Technology has long disrupted the consumer-facing retail industry. From the introduction of barcode scanning software to the advent of the web and then home delivery, evolving technology continually challenges and changes the industry, remoulding it to enhance the consumer shopping experience.
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.