Joined-up service, loyalty and offers all help to keep shoppers coming back.
The costs of customer acquisition via search, marketing and advertising, add up and the fact that it’s more expensive to add new customers than retain existing ones is well documented. Prudent retailers therefore aim to measure the lifetime value of customers, making customer retention critical to the business. In a competitive market, where clicking away to a rival’s website only takes a moment, inspiring loyalty is more difficult, yet more necessary, than ever.
This ebook is designed for all retailers looking for latest solutions and dependable partners, to help you increase engagement and sales from existing customers.
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