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Tamar ‘Appy’ to help as The Prince’s Trust taps into the mobile market

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A new iPhone app that will test quiz lovers while raising vital funds for disadvantaged young people has been released this week by The Prince’s Trust.

Sold through the iTunes App Store , quiz game ‘Brain Raiders’ will raise money for the youth charity’s work with 13 to 30-year-olds – helping them into jobs, education and training at a time when more than a million are struggling to find work.

Costing £1.48, the app encourages users to hold their own ‘Brain Raiders’ quiz nights in aid of the charity.

Award-winning social and search agency, Tamar, worked on a pro bono basis to develop the game, which replicates the feeling of a classic pub quiz, with rounds dedicated to categories such as sport, history and entertainment.

Ed Percival, Senior Head of Digital Marketing at The Prince’s Trust, said: “The Trust has been working with Tamar on the charity’s social media strategy for almost five years, so our move into the mobile market is a natural and exciting one.”

He added: “The recession has hit the younger generation particularly hard, with youth unemployment reaching record levels. By purchasing Brain Raiders, users will help to fund programmes that support young people into the workplace. We would like to extend a huge and heartfelt “thank you” to Tamar for donating its time and expertise to help us develop a product that will make a great addition to anyone’s i phone.”

Tanya Goodin, CEO of Tamar, said: “We were delighted to help The Prince’s Trust by creating its first mobile application. We hope users will enjoy Brain Raiders in the knowledge that the money raised through sales will help the charity to change more young lives across the UK.”

Brain Raiders can be downloaded from the iTunes app store here, or by searching ‘BrainRaiders’ on your iPhone. Profits from the application will go straight to The Prince’s Trust to fund programmes that develop key workplace skills such as confidence and motivation.

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