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Technology provider Venda unveils three UK retail contracts

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Ecommerce platform provider Venda has clinched contracts with three UK retailers.

Retailers JML and John Greed Jewellery have both chosen the Venda ecommerce platform as they look to increase online orders, while Laura Ashley has extended the contract for its ecommerce cloud-based site for another two years.

JML, the retail screens and home shopping specialist, chose its cloud on-demand ecommerce model as it looked to increase sales in the run up to Christmas. Venda also provided a sterling and euro payment solution, alongside support for JML Direct’s affiliate partners, from tagging and feeds to dynamic banners that adapt depending on which currency they are viewed from.

Laura Fallace of JML said: “The scalability and flexibility of Venda’s ecommerce solution helps us adapt to meet demand. The design of the site maintains our brand traditions and provides a clean fresh appearance to appeal and attract new customers. As a result, we are seeing sales growth and are optimistic about 2012 and beyond.”

John Greed Jewellery, a leading UK stockist of Pandora jewellery, has reported conversion rates up by 500% after moving to the Venda cloud on-demand model. New features on the site included guided navigation and customized check-out, and functionality while a more sophisticated rules-based promotion engine meant the retailer could run its first promotions, and stayed alert to low levels of stock.

Richard Finch, John Greed’s chief executive, said: “Historically, we have been renowned as one of the leading stockists of branded jewellery, but we wanted to make sure our customers understood that we were much more than this. We turned to our very active Facebook community for inspiration and decided to update our existing ecommerce site with the very latest technology.”

Meanwhile, Laura Ashley has also renewed the contract for its cloud-based ecommerce site for a further two years.

Gail Cayuela, head of direct business at Laura Ashley said: “Our online store is a major part of our cross-channel strategy and it is important that we have a platform that we can rely on and that is flexible enough to support our ambitions. Over the past six years we have successfully grown our business using the Venda platform and we are pleased to renew our relationship.”

Eric Abensur, group chief executive at Venda, said: “Laura Ashley is a very successful exponent of multichannel commerce and we are delighted that it has chosen to continue to develop its convergent commerce plans with Venda.”

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