Leading augmented reality (AR) and 3D creative platform, Poplar Studio, is working with experience platform company Raydiant, to offer retailers a plug-and-play digital signage solutions that enhance and transform the in-store experience.
Nearly 60% of shoppers use mobile devices to look up product information and pricing while shopping in-store, making this partnership a natural progression in retail innovation. Raydiant’s digital screens enable retailers to display Poplar Studio’s AR and 3D virtual try-on technology to enhance the in-store, consumer experience. With the help of “magic mirrors” or digital displays triggering AR experiences shoppers can now visualize products, access entertainment play and virtually try on products through an AR experience that is clean and safe.
The pandemic has taken quite a toll on the general public and after over a year of being locked up, people are eager to get back out into the world. However, some may remain reluctant to try on clothes in stores that many others have already tried on. According to the Washington Post, the US. “economic system is starting to roar back, with Goldman Sachs forecasting a whopping 6.8 percent growth rate this year,” and retail sales are at the forefront of this growth. In fact, just this past February The New York Times stated that: “Retail sales jumped last month as the latest round of government aid began showing up in consumers’ bank accounts.”
As the world becomes vaccinated, what does this mean for retailers? It’s time to get ready for a huge surge, but to do so properly it’s critical to ensure that shoppers feel safe and protected, which is why Raydiant and Poplar Studio are joining forces in a mission to help.
David Ripert, co-founder and CEO of Poplar Studio, says: “The Covid-19 pandemic has only accelerated a trend in physical store closures globally which started a few years ago, in parallel with the rise of e-Commerce. Customers are now not only familiar with digital shopping, but expect to use technology as part of their shopping habits, from product discovery through to conversion. Retailers need to transform their physical offering and adopt new digital tools like AR virtual try-ons and 3D product visualisation, in order to appear innovative, providing a shopping experience that is safe, practical and engaging. By partnering with Raydiant, Poplar Studio is proud to help retailers build the store of the future.”
Bobby Marmahat, CEO of Raydiant, adds: “Our #1 goal at Raydiant is to provide businesses with the best solution on the market for creating in-location experiences that “WOW” their customers. As the pandemic comes to an end, shoppers are looking for convenient, enjoyable experiences that make them feel clean and safe. This is why the digital shopping experience has quickly become a must-have for successful retailers everywhere and also why we are thrilled to add Poplar Studios as the next addition to our partner ecosystem Marketplace. We believe that this partnership is the next step to creating a better, more enjoyable in-location experience for retailers everywhere.”
This partnership came about when Raydiant and Poplar Studio saw a need for retailers to create the perfect, post-pandemic shopping experience. With this technology, retailers can now help their customers feel safe, while giving them an enhanced, enjoyable in-store experience. In addition, stores have a natural limited capacity for stock, but with this AR technology and virtual try-ons, customers can engage in the full in-store experience even when stock is low making this partnership a win-win for everyone.